Strategic competence as a core of business translator’s qualification

Based on the interactional translation model, this paper discusses role of translator’s competence in success for business. Via complex analysis translations advertising texts as discourse acts that are pragmatically oriented and relatively uniform their aims, authors establish an extralingual criterion measuring quality – ability to satisfy same cognitive/communicative needs exert influence source audience with different cultural background. Arguing /interpreter’s qualifications should include awareness target community’s ethnical business culture coupled sense responsibility results intercultural act, formulate implications formation strategic teaching professional translators.